Why video one may asked. Simple, it’s the most powerful tool of mass communication. The beauty of video is that you can be everywhere at all times unlike the physical limitations a company has when trying to meet with as many potential clients as possible. A video allows you to introduce what you have to offer and ultimately generate organic leads and sales. On top of how powerful the tool of video is from a sales perspective the consumer now expects to engaged and educated through this medium prior to taking action.