Why Professional Video is Good for Business

Online video has been gaining huge momentum in recent years, and it’s quickly becoming the default media for brand messaging, raising awareness or educating an audience, promoting goods and services, and so on. It’s becoming more critical to every business in every sector to understand how to use this highly effective tool to boost business and presence in the online space. Read more

When to Use Animated Video

Animated video is an engaging medium that is cost-effective and easy to manage. It has all the benefits of being a visual medium without requiring huge resources.

With animated videos, you can let your imagination run wild because you can bring any concept to life. With animation, you can slide scales and bend the laws of nature at will. If you can picture it, you can do it. No matter how complex or out of this world the concept may be, you can bring it to life.

Animated video allows you to construct a context for complex ideas and bring them to life no matter how impossible they may seem. For instance, we humans cannot escape the reality of gravity, but an animated character can and does. Animated characters perform impossible acts easily but a good animation must make the impossible actions believable.

Animated video also allows you to tackle complex, often difficult subject matter without causing your audience to go into defense mode. You can capture abstract ideas. If you can point a camera at it, then live action might be best, but what if you need to capture something big like global logistics or something very, very small like the workings of a microprocessor? Or something abstract like Bitcoin? Ideas that are difficult to represent can be more easily portrayed and thus understood using animated video.

Addressing Short Attention Spans

Internet users tend towards short attention spans, spending short amounts of time on videos or articles. Animation is evocative and sparks conversation, but it also does it fast!

An animated video evokes emotions that resonate with viewers making them want to follow the story. There is so much advertising in today’s world that much of it has become white noise. Animation can cut through the gray of so much internet marketing and grab attention.

Evoking Good Memories

Cartoons are fun. Most of us remember them from childhood. Animation pushes the nostalgia button in all of us, making us more likely to watch an animated video.

In fact, nostalgia marketing is fast becoming increasingly popular. Couple a sense of nostalgia with the fun of an animated video and you may have a powerful combination for attracting attention, eliciting shares, and developing opportunities to interact with your customers and potential customers.

Animated Video Production Costs Less

A major advantage of using animation for social media channels is that it is can be less expensive than live video production. Video production requires actors, location-scouting, lighting, shooting, editing, and post-production. Creating an animated video can cost a fraction of the cost of an equivalent live video.

And it is much easier to update than live video content! Editing animated videos allows you to change text, edit animations or completely overhaul the entire video for a fraction of the cost that live video reworking requires.

Animated videos a great choice for any business, but smaller companies with limited marketing budgets should be paying particular attention.

Video storytelling is a powerful marketing tool. Animated videos are finding their way into many marketing strategies.

More and more businesses are enjoying experimenting with different types of videos on different media channels. With animated video, it is easy to experiment with different channels to see what works best where. YouTube, Facebook, and Twitter are all examples of sites on which video content is popular, but any marketer needs to be aware of the different audiences, demands, and styles of the various social networks.

A combination of animated videos and live action videos may be the best solution for your brand. Whatever way you choose to tell your stories, remember that 65% of the population are visual learners and that visual information is processed 60,000 times faster than text.

As a video creator, whether animated or not, you need to grab people’s attention in the first frame. Since many people mute sound while browsing social sites, the video must be visually compelling and able to convey its message without sound. Thankfully, videography professionals know how to make every element of a video compelling and work for your brand.

To learn more about animated videos and how this style of storytelling can help boost your brand, get in touch with our dynamic and friendly team at 949-233-0613 or

Examples of Storytelling in Video

The adage “a picture is worth a thousand words” has been confirmed and updated.  According to Santa Monica California-based Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” And it seems that we process visual information 60,000 times faster than words. Read more

Using Natural Elements in Video

It is important that shots sometimes information beyond the action in the frame or a voice-over performing a script. One of the great benefits of video is its immediacy. The viewer will pick up many impressions and cues from just a few seconds of video. Read more

Why Video Makes an Impact Online

There was a time, not too long ago, when digital video files were so large and cumbersome – and handling them required so much space and CPU resources – that they were used infrequently, and by operations with resources vast enough to integrate them into websites or marketing plans.

Those days are long gone. In today’s internet landscape, video has an ever-increasing presence. It is quickly becoming the default medium of internet marketing, branding, and awareness-raising campaigns.

Video is becoming, by far, the most powerful tool available in the internet brand-management space. There’s no better way for a company or brand to illustrate its product, mission, story, or “personality.” Additionally, from the consumer end, video is more accessible, concise, and memorable than text, or any other format, for that matter.

Video and Internet Presence

According to tech giant Cisco, by 2019, video will comprise a full 80% of all internet traffic. And why not? Now that space and CPU limitations are no longer holding it back, there’s no limit to the potential uses of online video.

Social media provides a snapshot of this phenomenon to those of us who don’t necessarily keep a finger on the pulse of digital marketing or branding trends. Facebook has 2 billion active users per month and they will have seen that more and more video is appearing in news-feeds. There’s no reason to expect that trend to slow or reverse. In fact, social media platform users are favoring video more than ever before. We don’t often hear of PDFs “going viral.”

Video in Marketing and Branding

It’s fairly intuitive that video would be the preferred medium for marketers and brand-awareness consultants.

Retention is a big component of the power of video. While consumers retain roughly 10% of what they read in text format, that figure jumps to a whopping 95% for video. Armed with that knowledge, it doesn’t take a marketing degree to know where to best put your resources.

Ease of sharing is another big factor in why video is as effective as it is. We see this beyond any doubt, again as an indicator, in our social media news feeds. Millions of videos are posted to these sites every day. Not only that, but 92% of mobile video consumers say they’ve shared video with others, most frequently via social media, and 70% of consumers say they’ve shared brand videos with their social networks.

Video and Marketing

So if there was any lingering doubt about why video is so effective in marketing and branding, let’s take a look at some more figures from the business side of the equation.

We’ve looked at how people stay more engaged when they are viewing video, but to quantify that, Forbes says that the average user spends 88% more time on sites where video content is accessible. That probably has something to do with the higher retention rate, but more importantly illustrates the higher level of engagement.

Digital marketing firms are adapting their strategies as of the potency of video in this space has become impossible to miss. Considering the statistics, it starts to appear foolish not to integrate video into just about any marketing plan.

When shopping online or comparing products side-by-side, we’ve all had our imaginations, and our purchase-power, captured by brand or product video. In fact, 52% of consumers say that the ability to watch a video of a product they are considering purchasing instills confidence in that product.

And almost three out of four businesses say that adding video to their product marketing strategies improved their conversion rates. According to another survey, 81% of businesses said that video marketing boosted sales. But sales are only part of the picture. That same survey showed that 53% of businesses saw a decrease in the support calls they were receiving. This creates a two-fold benefit. When sales are increased, and customers are better informed, that’s a double-win.

For any business looking at easily and effectively driving additional sales of its goods or services, the potential of video to generate positive impact on the bottom line is only just beginning to be realized. Using video is the ideal way to improve brand awareness and brand engagement.

To learn more about how video can help you meet your business objectives, get in touch with our professional, friendly team at 949-233-0613 or email us at