The human mind has an inherent unfulfilled need for information and interaction.  We are drawn to movement born out of the concept of fight or flight.  Before the introduction of the printing press, pen and paper, and oral communication dominated the preservation and communication of cultures, ideas and beliefs.  The world got smaller and smaller as the inventions of the telephone and radio made its way into every home.  Then came the TV and Internet making way for video and a new powerful way to communicate visually.  Video has proven to leave a much larger imprint on the human brain as apposed to its predecessors.  These days if you own a product, business, service, etc your audience expects to be engaged by video related to your offerings.  Embrace the future and explore your video options.