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Why Professional Video is Good for Business

Online video has been gaining huge momentum in recent years, and it’s quickly becoming the default media for brand messaging, raising awareness or educating an audience, promoting goods and services, and so on. It’s becoming more critical to every business in every sector to understand how to use this highly […]

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When to Use Animated Video

Animated video is an engaging medium that is cost-effective and easy to manage. It has all the benefits of being a visual medium without requiring huge resources. With animated videos, you can let your imagination run wild because you can bring any concept to life. With animation, you can slide […]

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Examples of Storytelling in Video

The adage “a picture is worth a thousand words” has been confirmed and updated.  According to Santa Monica California-based Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” And it seems that we process visual information 60,000 times faster than words.

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Using Natural Elements in Video

It is important that shots sometimes information beyond the action in the frame or a voice-over performing a script. One of the great benefits of video is its immediacy. The viewer will pick up many impressions and cues from just a few seconds of video.

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Videography Tools of the Trade

Almost anyone can be a videographer these days without having to go and talk with a bank manager. If you want your video to be really good, however, and we’re talking professional level, you’re going to need the help of professionals or some shiny new tools and training. Here’s a […]